Quality from the territory

In the Name of Barolo

The Pira family has been closely tied to the hills of Serralunga d'Alba, one of the great lands of Barolo, since the late 19th century. In the 1950s, Luigi Pira decided to focus on grape growing and winemaking. For several decades he supplied grapes and bulk wine to some of the most important wineries around Alba, which actively sought high-quality fruit from Serralunga d’Alba. This marked the first step toward the family’s own wine production, firmly rooted in a terroir capable of producing some of the most profound red wines in Italy — Barolo above all.

In the early 1990s, Luigi’s son Gianpaolo Pira joined the winery and began guiding its development with a clear focus on quality and estate bottling. Today, Gianpaolo runs the winery together with his brothers Romolo and Claudio.

All wines from the family’s historic vineyards are now estate bottled. The Nebbiolo grapes destined for Barolo come from some of Serralunga’s most prestigious crus and are vinified separately to produce Barolo Vigna Marenca, Barolo Vigna Margheria, Barolo Vignarionda, Barolo Serralunga

These wines express the depth, structure and longevity that have made Serralunga d'Alba one of the most revered terroirs in Barolo.

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來自風土的品質

為 Barolo 之名而生

自 19 世紀末起，Pira 家族便與 Serralunga d’Alba 的丘陵緊密相連——這片土地孕育著皮埃蒙特最偉大的葡萄酒。

在 1950 年代，Luigi Pira 決定專注於葡萄種植與葡萄酒生產。隨後的數十年間，他將葡萄與散裝酒出售給 Alba 地區多家知名酒莊。這些酒莊都特別尋求來自 Serralunga d’Alba 的高品質原料。這段時期成為家族邁向自家裝瓶的重要一步，也更加確立了這片土地能夠釀造出偉大紅酒的潛力——尤其是 Barolo。

1990 年代初，Luigi 的兒子 Gianpaolo Pira 加入酒莊經營，並將 葡萄酒品質確立為最核心的目標。如今，Gianpaolo 與兄弟 Romolo 與 Claudio 一同管理酒莊，延續家族傳統。

所有來自家族歷史葡萄園的葡萄酒皆 在酒莊內裝瓶。用於釀造 Barolo 的 Nebbiolo 葡萄來自不同的單一葡萄園（cru），並分別釀造與陳年，包括 Barolo Vigna Marenca, Barolo Vigna Margheria, Barolo Vignarionda, Barolo Serralunga 每一款酒都展現出 Serralunga d’Alba 風土的力量、深度與優雅。