Pietra Rossa

Pietra Rossa is built on careful selection rather than scale.
Founded and led by Sara Tseng, the company focuses on wines shaped by terroir, structure, and their place within fine dining.

We do not aim to follow the market, but to work with wines that naturally find their place where standards are high.

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Our Direction

Pietra Rossa was created to connect Italy’s character-driven wineries with Asia’s evolving fine wine culture.

Today, the company operates in Taiwan, representing a considered selection of Italian producers — from Alpine terraces to volcanic soils.

The focus is not on volume, but on thoughtful placement, continuity, and a clear sense of identity.

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What We Believe

Great wine is not defined only by recognition, but by how it performs — in the glass, over time, and at the table.

Our selection is guided by three principles:

Origin — a clear expression of place
Structure — the ability to support gastronomy
Time — the capacity to develop with age

This perspective often aligns with environments where detail matters, including fine dining.

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What We Do

Pietra Rossa works across:

• Wine Import & Distribution

• Brand Development for Boutique Wineries

• Fine Dining Placement

• Private Client Advisory

We work selectively, with the intention of placing each wine where it can be best understood and appreciated.

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Our Role

We do not see ourselves as a traditional importer.

Our role is closer to that of a filter — identifying wines of clarity and placing them with sommeliers, chefs, and collectors who value them.

Our work tends to support:

• Tasting menus

• Cellar programs

• Long-term development

Rather than short-term trends.

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Founder & Director

Sara Tseng

With experience across international trade, fine wine, and brand strategy, Sara brings a perspective shaped by work in Europe, the United States, and Asia.

Her approach is measured:
to select carefully,
to position with intention,
and to build presence over time.